
A PokerStars marketing code is a series of numbers received as apart of a promotion. Since PokerStars is a business and not just a talent scout, it tries to attract as many players as possible. It earns money by raking real cash games and also by advertising. What it means for the player is that PokerStars offers some very attractive incentives for new players and those making first-time cash purchases. Special incentives arise as all the time.
The PokerStars marketing code refers to their most important promotion, the $600 sign-up bonus. Basically, the PokerStars team offers to match the first deposit a new player makes, up to $600. In fact, this bonus applies to the first three deposits, except the total award cannot exceed the 600 dollar cap. The award is in poker chips and cannot be immediately withdrawn. The player must risk those earnings in real play for a certain period of time before they can be converted into real cash.
While this exciting opportunity will draw more players into the game, what about those who are already playing and find after a while that all those bonus chips are starting to wear thin? PokerStars does not let its standing customers hanging, and there are plenty of incentives to keep established poker stars in the game. Throughout the year, there are special reload bonuses, where a certain percentage is credited as extra chips. There is also the Frequent Player Program.
Reload bonuses are sent via email, and generally are not advertised on the website. They are not as flashy as the 100% bonus, but does promise value in extra chips based on how much is deposited, or if a minimum deposit is met. Conditions vary, but that is what makes reload bonuses exciting. The player never knows what type of offer they will receive.
The Frequent Player Program sometimes awards extra chips, but is more akin to a complementary points system at a casino. Points are accumulated during play, and relate both to the number of rounds and the cash risked, and are exchanged for unique prizes such as clothing and electronics bearing the PokerStars logo. Since this paraphernalia can often only be obtained through the Frequent Player Program, it is an incentive to enthusiastic players.